About Our Client

Next Shift is a narrative change campaign born out of Closing the Hunger Gap, a network of organizations and individuals working to expand hunger relief efforts beyond food distribution towards strategies that promote social justice and address the root causes of hunger. As workers and volunteers at food access organizations, they are committed to building a just food system that ensures everyone’s human right to nutritious food and dignity – and that starts with us.

Design Action Collective participated in a series of discussions with organizations addressing food insecurity and food access. Their goal was to unite on a name and logo for a campaign to deepen their work together and get at the root of hunger in America with an intersection approach to labor rights and systems analysis.

The final logo was the result of months of trust-building and an iterative design process.