About Our Client

The Arab Resource Organizing Center (AROC) organizes to fight for racial and economic justice and the dignity and liberation of their Arab and Muslim communities. They work towards the self-determination of their people under attack in Palestine, Yemen, Iraq, Syria, Egypt, and across the entire SWANA (South West Asia and and North African) region with the same breath that they fight for their freedoms here in the United States. They see their struggles here as a domestic manifestation of global militarism and racial capitalism, and as the root causes of the political, social and economic instability of their homelands. In that spirit, they see the liberation of their people as inextricably tied to the liberation of all oppressed people.

AROC serves poor and working class Arabs and Muslims across the San Francisco Bay Area, while organizing to overturn racism, forced migration, and militarism. Recognizing the diversity of experiences within their community, AROC utilizes a multi-pronged strategy providing a centralized space for social services meeting material needs, developing analysis, creating strategy, and leading grassroots campaigns for systemic changes that make tangible impacts in the lives of working class SWANA communities.

Design Action Action completed the design and layout of TURATH (Teaching Understanding & Representing Arabs Throughout History).

The 24-page report highlighted what Arab youth already knew from their personal experiences – there exists a lack of representation of Arabs and Muslims in the school curriculum along with hate and racism being fostered and tolerated by students and faculty.