The digital era has certainly affected the print industry. Print processes have quicker turnaround times, thanks to digital technology. And the quality of digital printing — or quick-printing — has improved dramatically.
How do you decide which technology to use for your printing needs? Offset printing is still the preferred method for printing high-quality, long-lasting materials. It is also more cost-effective (the cost-per-thousand goes down the more you print) if you are printing quantities over 500.
If you need a small run (less than 500 quantity), need temporary or short-lived materials, or need something on a fast turnaround, then digital printing is recommended.
Fortunately, Kinkos is not the only option any more for this type of printing, and there are unionized, green print shops which now offer quick-turnaround digital printing.