About Our Client
The Latino Education Advancement Foundation (LEAF) focuses on improving economic outcomes for socio-economically disadvantaged Latinx students and other students of color, with a focus in East San José, CA.
We worked with LEAF to design a website on Squarespace with an updated brand identity. The site’s main goals were to recruit more donors and make their educational programs easy to apply to.
Project Highlights
- Easy-to-read, typographic logo: We chose a legible, sans serif font to keep the brand identity approachable and easy to read. This echoes how LEAF’s programming makes their content accessible to their audience.
- Colors and textures add emotional depth: The styles play on themes of roots and home. “Leaf” imagery informed the color palette. We also referenced architecture from Latin America, such as imagery of weathered walls, to add subtle texture.
