About Our Client
Arab Resource and Organizing Center (AROC) organizes to fight for racial and economic justice and the dignity and liberation of Arab and Muslim communities across the entire SWANA (Southwest Asia and and North African) region, as well as in the United States.
AROC’s 2025 “Al-Med” campaign draws on the saying in Arabic: المد والوقت لا ينتظران أحداً
In English this translates to “The tide and time wait for no one.” As attacks against Arab and Muslim communities around the world intensify, this logo helped anchor a fundraising campaign that conveys the momentum of this organizing moment. The Arabic letterforms merge with the force of the wave, emphasized by the increasing saturation of green and blue hues.
