A guide written by Fenton Communications, a company that works with NGOs to help them with their campaign or organization framing and strategy. Their website has a bunch of resources related to messaging and framing; this one about the strategy of ‘positioning’ your organization to set it apart from the $1 million+ non-profits that exist in the U.S. today.
http://www.fenton.com/files/%20/IndustryGuide_TakeAPosition_ah10.pdf
Positioning: 10 Tips to Set Your Organization Apart
April 29, 2009 | By Design Action | Categories: Messaging and Strategy