Positioning: 10 Tips to Set Your Organization Apart

April 29, 2009 |  By Design Action Collective |  Categories: Messaging and Strategy

positioningA guide written by Fenton Communications, a company that works with NGOs to help them with their campaign or organization framing and strategy. Their website has a bunch of resources related to messaging and framing; this one about the strategy of ‘positioning’ your organization to set it apart from the $1 million+ non-profits that exist in the U.S. today.
http://www.fenton.com/files/%20/IndustryGuide_TakeAPosition_ah10.pdf

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