This is a great guide put together by Movements.org . While working with an organization on creating their website, we often encounter the questions that this article is trying to answer. There are a ton of tools out there to communicate your message with your core constituency — How do you decide which ones to choose to effectively communicate your message? How should you be managing your Facebook page? What should you be tweeting about? Do you need to create a YouTube channel? All of this and more at: http://www.movements.org/how-to/entry/how-to-craft-a-social-media-strategy-to-advance-your-cause/
Crafting a Social Media Strategy to Advance your Cause
January 24, 2011 | By Design Action | Categories: Messaging and Strategy, Multimedia and Social Networking, Web Resources