Design Action Collective | Will design for change

The Basics of Email Metrics: Are Your Campaigns Working?

Here’s a cool article written by Idealware, an organization that provides candid Consumer-Reports-style reviews and articles about software of interest to nonprofits. They explain how to use basic email metrics to understand how your constituents are reacting to your
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April 30, 2009 | By Design Action | Categories: E-mail Advocacy

Positioning: 10 Tips to Set Your Organization Apart

A guide written by Fenton Communications, a company that works with NGOs to help them with their campaign or organization framing and strategy. Their website has a bunch of resources related to messaging and framing; this one about the
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April 29, 2009 | By Design Action | Categories: Messaging and Strategy

Glossary of Design Terms

Confused about all the jargon that come up during the design process? Here’s a nifty glossary of terms that can help you navigate mysterious designer language. If the word you’re looking for isn’t in here, send us an e-mail and
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April 28, 2009 | By Design Action | Categories: Glossary

Color printing

One of the first steps of the print material design process is determining how many colors you will be printing with (1-color, 2-color or 4-color). This is determined by the budget and what makes the most sense or gives a
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April 28, 2009 | By Design Action | Categories: Client Resources, Color, Print Resources

Color palettes and proofing

Once we’ve determined the print process we will be using, we will ask you some questions to get the feeling for the tone of your project and if you have specific colors you do or do not want to use.
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April 28, 2009 | By Design Action | Categories: Color

Will Design for Change Blog

The Basics of Email Metrics: Are Your Campaigns Working?

Positioning: 10 Tips to Set Your Organization Apart

Glossary of Design Terms

Color printing

Color palettes and proofing

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